Our Technologies

When we develop an advertising strategy for you, we employ some or all of the following technologies, to ensure maximum exposure for your Website.

| Ad Serving | Digital Marketing | In-text Advertising |
| Interactive Advertising | Lead scoring | Online Identity Management |
| Online Lead Generation | Pay Per Click | Social Media Optimization |
| Web Banner 

Ad serving:
Ad serving is a technology and service that places advertisements on web sites. Our serving technology provides software to web sites and advertisers to serve your ads, count them, choose the ads that will make you the most money, and monitor progress of different advertising campaigns.        ...top

Digital marketing:
Digital Marketing is a practice of promoting your products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

Digital marketing includes many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not have use of the Internet. As a result of this not relying only on the Internet, the field of digital marketing includes a whole host of communicating such as cell phones, sms / mms, display / banner ads and digital outdoor.

Though previously seen as a stand-alone service, it is frequently being seen as a domain that can and does providing most, if not all, of the more traditional marketing areas such as Direct Marketing by providing the same way of communicating with an audience just in a digital fashion.        ...top

In-text advertising:
In-text advertising is a form of usually text advertising where specific words within the text of a web page are associated with advertising content.        ...top

Interactive advertising:
Our Interactive advertising employs online and offline interactive media to communicate with consumers and to promote your products, brands, services, and public service announcements, corporate or civic groups.

In the inaugural issue of the Journal of Interactive Advertising, editors Li and Leckenby (2000) defined Interactive Advertising as the "paid and unpaid presentation and promotion of products, services and ideas by an identified sponsor through mediated means involving mutual action between consumers and producers." This is generally performed through the Internet as a medium.        ...top

Lead scoring:
Generating Leads based on profiling by a set of algorism to filter a set of predefined criteria.

This practice is becoming increasingly popular in web accessible server based CRM software.

An example of this would be by assigning a score for each client visiting your web site, or reading an email, to determine who is interested in a specific page of your site, offer, product or service on your website, or email. This practice can be effectively utilized in delivering relevant content to your web site visitor and as a utility of your website or portal.

This practice is also utilized extensively by our eAd products which deliver web advertising based on a browsers previous behavior, or search engines which deliver sponsored ads based on previous search statistics.

We are utilizing a new breed of web based intelligent software which enable us to track your sales and marketing data, to make use of lead scoring and factoring in a host of variables. Variables range from human generated rank, to web generated analytics.         ...top

Online identity management:
Online identity management (OIM) also known as online image management is a set of methods for generating a well-known presence of a person on the Internet. This presence could be in betted in any kind of content that refers to the person, including news, participation in blogs and forums, personal web sites, social media presence, pictures, video, etc.

One characteristic of the online identity management process has to do with improving the quantity and quality of traffic to your site that have content related to a person. In that aspect, OIM is a part of another discipline called search engine optimization with only difference is that keyword is the person's name, and the optimization object is not necessary a single web site; it can consider a set of completely different sites that contain positive online references. The purpose in this case is to get high rankings for as many sites as possible when someone search for a person's name. If the search engine used is Google, this action is called "to Google someone".

In online identity management it is often necessary to participate in social media sites like Facebook, Flickr, YouTube, Twitter, Twitxr, Last.fm, Myspace, Orkut and a like online communities and community websites, and is related to blogging, blog social networks like MyBlogLog and blog search engines like Technorati.         ...top

Online lead generation:
Online lead generation advertising includes numerous of internet-based techniques to generate sales leads and gaining new customers.

A GP Bullhound Research report states that from 2006- 2007, the online lead generation market grew at 71% YTY - more than twice as fast as the online advertising market. Today, the online lead generation segment is valued at $1.3 billion, and is expected to cross $2 billion by 2008. This rapid growth is primarily motivated by the advertiser demand for ROI focused marketing.

To meet the increased demand for online lead generation marketing, the number of publishers offering online lead generation programs has grown explosively over the last year.

Many types of advertising such as direct marketing, online banners and search engine marketing are deployed for the purpose of lead generation. However, due to large drop-offs in clicks and conversions, these methods are unproductive.

Opt-in units are the most widespread types of advertising employed by the online lead generation advertising. These are ad formats that enable consumers to explicitly opt-in to an advertiser offer without leaving the website on which the ad is displayed.

The most widespread types of opt-in ad units are:
Co-registration advertising: The advertiser receives some or all of the standard fields collected by a site during the site's registration process.

Custom co-registration: The advertiser receives the standard fields collected by a site as well as answers to few custom questions - e.g.- Have you traveled overseas in the last six months?

Full Page Lead Generation: The advertiser's offer appears as a full page ad in an HTML format with appropriate text and graphics. The advertiser receives the standard fields and answers to as many as twenty custom questions that s/he defines.

Other types of lead generation advertising include:
White paper syndication: The advertiser offers industry research or a white paper in exchange for user contact information.

Webinars: The advertiser offers online presentations on a particular topic or product in exchange for user contact information - frequently found in the b2b world.

Custom editorial sponsorships: The advertisers sponsor a section on an web site. To access the information in the sponsored sections, consumers give advertisers their contact information.        ...top

Pay per click:
Pay per click (PPC) is an Internet advertising technique used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a server actually clicks on your advertisement to visit the your' website. With search engines, you typically bid on keyword phrases relevant to your target market. When a user types a keyword query matching an advertiser's keyword list, or views a web page with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear next to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding method.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list-with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.        ...top

Social media optimization:
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

Social Media optimization is considered an integral part of an Online Reputation Management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.        ...top

Web banner:
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Silverlight, Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) therefore the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece.

Your web banner is displayed when a web page that references the banner is loaded into a web browser. This result is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This occurrence is known as a "click through". In many cases, banners are delivered by a central ad server such as ours.

When you the advertiser scans their logfiles and detects that a sever has visited your site from the content site by clicking on the banner ad, you pay the content provider some fee. This payback system is often how the content provider is able to pay for the Internet access to supply the content in the first place.

Web banners function the same way as conventional advertisements are intended to function: notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question, although web banners differ in that the results for advertisement campaigns may be monitored in real-time and may be customized to the viewer's individual interests.

Many web surfers regard these advertisements as highly annoying because they distract from a web page's actual content or waste bandwidth. (Of course, the purpose of the banner ad is to attract attention and many advertisers try to get attention to the advert by making them annoying. Without attracting attention it would provide no revenue for the advertiser or for the content provider.) Newer web browsers often include options to disable pop-ups or block images from selected websites. Another way of avoiding banners is to use a proxy server that blocks them, such as Privoxy.        ...top

Our Clients/Portfolio

American Links:

- Design Signs CNY
- Kimster Foods
- Sodus Point Cottage Rentals
- Frankes Nursery LLC
- Cobblestone Kennels
- Captain Jacks
- LEVC
(Ledgewood Equine Veterinary Clinic)
- Wolcott, New York
- Sodus Point Bait Shop
- Abe’s Waterfront
- Richard's Auto
- ALASA Academy
- Elle Justice
- Retterer & Sons
- Riter Automotive
- Plus Sign and Graphics
- Stringplicity
- Towerwave Communications
- IWAW
- Sprongs Bluff
- Branchweilerhof

German Links:

- Herz-Jesu-Kloster Neustadt
- Kloster Maria Martental
- Fewo Branchweilerhof
- Branchweilerhof